Writing
Check out some of my writing samples and class projects below!
Social Media Analytics: Final Report
In my Social Media Analytics, Listening & Engagement class, students write a final report, based on the analysis of their topic of choice. The report employs Crimson Hexagon, NodeXL, Excel and other social media analytics tools.
Public Relations Communications: Books For Keeps Final Media Kit
In my Public Relations Communications course, we worked with real clients to develop a full media kit with a media list, sample press release, social media plan and more.
Rosé Wine Mansion: Vogue or Vain?
In Fall 2018, I was assigned to write an event story with a unique approach. After spending my summer in New York City, I decided to discuss the popular “Instagram Museums,” specifically Rosé Wine Mansion.
Dumpster Divas — How Bargain Shoppers Are Turning Trash Into Treasure
As a long-time makeup lover, I enjoyed writing this investigative article about the dumpster diving problem at Ulta Beauty stores around the country.
Insights and Analytics: Research Project
Through our Insights and Analytics course, students conducted first-hand advertising and public relations research. Our team explored the effectiveness of influencer marketing for the Nike brand.
Advanced Public Affairs Communications: Time Off To Vote Campaign Plan
In Advanced Public Affairs Communication, our final project of the semester was to put together a comprehensive campaign plan with key messaging, tactics and more.
From Germany to Georgia: How Influencers Revolutionize Opinion
In May 2018, I studied Travel Journalism with Grady College in Munich, Germany. While there, I researched and wrote about how influencer marketing is going global.
Principles of Advertising: Creative Basics Project
My principles of advertising class required us to develop a creative package with various advertising concepts and executions. My “client” was Bear Hug Honey, a local honey shop in Athens, GA.
Coca-Cola Public Affairs + Communications Internship: Final Presentation
At the conclusion of my 12-week internship with Coca-Cola North America during summer 2019, I put together a final presentation detailing what I worked on and what I learned.
U.S. Presidency: Research Paper
In this elective taken for my Public Affairs Communications certificate, students were asked to write a paper examining a campaign promise made by President Obama or President Trump. I dug deeper into Obama’s priority of immigration reform.
The Top Ten Instagram Spots in Munich
A story I was eager to write during my time in Munich was a “listical” style article. I love these informational and fun stories and wanted to tackle one myself about the best spots for Instagram photos.
Public Affairs Communications: DACA Advocacy Pitch Presentation
In Public Affairs Communications, we were assigned a pitch presentation. I called my imaginary firm, Snakecharmer and developed a plan to #DefendDaca.