Writing

While I can’t share my most current work due to confidentiality, here are a few writing samples and projects from my time as a student that showcase my skills.

Social Media Analytics: Final Report

In my Social Media Analytics, Listening & Engagement class, students write a final report, based on the analysis of their topic of choice. The report employs Crimson Hexagon, NodeXL, Excel and other social media analytics tools.

Public Relations Communications: Books For Keeps Final Media Kit

In my Public Relations Communications course, we worked with real clients to develop a full media kit with a media list, sample press release, social media plan and more.

Rosé Wine Mansion: Vogue or Vain?

In Fall 2018, I was assigned to write an event story with a unique approach. After spending my summer in New York City, I decided to discuss the popular “Instagram Museums,” specifically Rosé Wine Mansion.

Insights and Analytics: Research Project

Through our Insights and Analytics course, students conducted first-hand advertising and public relations research. Our team explored the effectiveness of influencer marketing for the Nike brand.

Advanced Public Affairs Communications: Time Off To Vote Campaign Plan

In Advanced Public Affairs Communication, our final project of the semester was to put together a comprehensive campaign plan with key messaging, tactics and more.

From Germany to Georgia: How Influencers Revolutionize Opinion

In May 2018, I studied Travel Journalism with Grady College in Munich, Germany. While there, I researched and wrote about how influencer marketing is going global.

Coca-Cola Public Affairs + Communications Internship: Final Presentation

At the conclusion of my 12-week internship with Coca-Cola North America during summer 2019, I put together a final presentation detailing what I worked on and what I learned.

U.S. Presidency: Research Paper

In this elective taken for my Public Affairs Communications certificate, students were asked to write a paper examining a campaign promise made by President Obama or President Trump. I dug deeper into Obama’s priority of immigration reform.

Dumpster Divas — How Bargain Shoppers Are Turning Trash Into Treasure

As a long-time makeup lover, I enjoyed writing this investigative article about the dumpster diving problem at Ulta Beauty stores around the country.